Wheel of Feedback

An insight into the emotional rollercoaster of creative reviews and client feedback -- from Leo Burnett Melbourne creative duo, Holly Burgess and Lucy Logan. Animated by John Angless and Chris Jovanov.

Which feedback from the wheel do you hear the most?

*Poker face* We’ll have to run it past the departments.
Great! We just need you to change everything.
Now how does it work in a banner?
It feels to ad-dy.
Can you make it viral?
But what does it look like in a 6 second bumper?
Can you make it funny?
It’s a bit meh.
Don’t worry, nobody reads copy anymore anyway.
Just have fun with it.
Friday 5pm: Cool, so we just need that by Monday.
*Straight face* That’s funny.
We just need you to add this paragraph of legals.
These two ideas are great. Mush them together.
UNNERVING SILENCE.
The teeniest sliver of an approval.